Why The Packaging Of Products Is Very Important

According to research, on an annual basis, 95 percent of new products introduced in the market fail. The reason behind this is quite simple: most of the customers do not have the energy and time in weighing the benefits and downsides of the products in their shopping carts. Hence, they resort to a shortcut in making their decision which product to buy. The shortcut is the packaging of the product.

The packaging of the product can be very powerful since it tells the customers why the product and brand are different from each other. Everyone knows that Apple is known for a clean packaging or one with minimal packaging on its products. If you package your products poorly, this can have an adverse impact on your sales. Australia just recently instituted a packaging law for its cigarettes. The removal of the government of the packaging branding rights aims at discouraging the younger generations from smoking. Not only can cigarette producers not use their logo but it cannot also make use of its typeface. The packages are being covered with health warnings as well as graphic images which deter smoking. This technique resulted in the biggest decline of smoking in Australia within the last two decades.

When you want to attract people in buying your product, you need to package it in a way that it stands up from the rest of competition. First, you need to know your demographic. You should not be afraid to go bold on colors and letter fonts.

If you are tight on budget, you can opt for cheap packaging but ensure that it looks personalized and chic. A great packaging does not have to be expensive. You can give a personal inexpensive touch to your products that will make each item feel on the high-end. You should also make the packaging part of the user experience. One of the major reasons why people buy classy items is the packaging that comes with it. When designing the package, consider some eco friendly options. You can make use of Paper Mart boxes as a start and look for other preferred materials.

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