Tourism Authority Of Thailand Holds Road Show In Kochi And Bangalore

The Tourism Authority of Thailand, as part of their efforts to promote tourism in the country across SEA and beyond, recently went to Kochi and Bangalore, playing host to road shows on the 7th and 8th of August 2017.

The TAT was accompanied by a delegation of 30 Thai companies, with the road show displaying  around 100 members of tourism from the Thai cities, as well as the more local figures, such as travel agents and representatives from local tourism and hospitality companies, and attraction operating firms from Thailand, all hoping to attract attention to luxury resorts in Hua Hin and the other many, many venues of Thailand.

The road shows was headed by SrisudaWanapinyosak, the TAT’s Deputy Governor for International Marketing for Asia and the South Pacific. In a statement, she said that the aim of the road shows was to bring attention to the newer segments and regions that Thailand has to offer, as well as draw people to the many luxury resorts in Hua Hin and Cha-Am, two of the many newer, up-and-coming destinations in Thailand. She adds that the TAT is expecting an increase in Thailand’s revenue from Indian tourists to increase by 14% in 2017.

She states that Bangalore was a focus of the road show because it accounts for 10% of the growth of Thai arrivals from India, and that this growth is set to continue, with the TAT taking note of Bangalorians demand for new tourism experiences.

The TAT’s Director for Mumbai, Soraya Homchuen said that the TAT has noticed a rise in Thai arrivals from South India and that Bangalore is one of the key markets in that region. They state that Kochi & Bangalore accounts for an increasing number of arrivals to Thailand, making them upwardly-mobile markets and good targets for focus by the TAT.

In the global market, India ranks in at 6th place in terms of Thai tourist arrivals, with the South India region accounting for 30% of that total. According to the numbers released by the Department of Tourism in 2016, Thailand welcome approximately 8 lakh/8*105 (800,00), Indian tourists, which was a marked 16% increase from the preceding year.

The DoT states that the primary destinations for 2017 and 2018 will be the following areas:

    • Hua Hin;
    • Cha-Am;
    • Chiang Mai;
    • Chiang Rai;
    • Krabi;
    • Trat;
    • Phuket;
    • Pattaya, and;
    • Bangkok.


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