Technological Marriage Of Information And Transportation In Munich Maersk

There are some products that require white glove logistics like expensive electronic equipment that cannot be simply dropped at your doorstep. Electronic items have to be handled with proper care and attention because if they are damaged during transport, the losses will be severe. White glove services will ensure that a product reaches a customer exactly the way he wants.

Munich Maersk that was launched in June 2017 is proof that information and transportation can be successfully combined. The bridge that looks like a spacious cockpit is fitted with computer screens. Surprisingly, unloading and unloading of 20,000 containers only requires the supervision of one crew member. However, Munich Maersk is a high-end exception that shows the industry what can be done through the technological marriage of information and transportation.

Between 1985 and 2007, the increase in trade volumes was overwhelming and the world’s largest container ships had available space for 5,000 or so containers. However, the global financial crisis that caused an economic slowdown impacted on the logistics industry. Industry giants like Maersk were able to overcome the challenges and continued to buy enormous ships. Smaller lines had no other alternative but abandon their plans.

However, the sudden growth of ecommerce created consumers that were more aware and who insist that they want better handing of products or what is called as logistics “last mile” that moves purchases from distribution centres to the customers. Nowadays, current discussions are centred on using drones for delivery or driverless vans and new ways of handling data.

The logistics of moving goods internationally from factory to factory, warehouse to warehouse required more advanced capabilities like being able to track where the cargo is right now and where it is going. Companies like Alibaba and Amazon have become instruments to the change at one end of the distribution channel.

However, there are challenges because customers often have unrealistic expectations that cannot be satisfied by white glove logistics in last mile delivery. To overcome the challenges, technology has introduced automated scanning, notifications and alerts including touch points with customers. Shippers on the other hand, plan for all possibilities to make sure that customers are happy.

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