No Matter If People Say Otherwise But 2017 Is The Year Of Email Marketing

Businesses that make use of online marketing know that more than 50% of visitors come from mobile. This means that more and more people are browsing sites through the Smartphone and not the traditional personal computers and laptops. Changes initiated by Google the make mobile SEO experience more favorable in 2017 is on point.

Google has recently announced that it will be penalizing websites with interstitials that appear in a separate browser window while the user is waiting for a page to load. Many users have complained that interstitials tend to slow down access to destination pages. Instead of going straight to the site, there is an obstructing pop-up or distracting window that blocks content.

Internet marketers fear that this will be the end of email marketing. If anything, 2017 will be the year of email marketing as new trends tend to arise following Google’s announcements. Email marketing still drives a large amount of sales as proven by the 25%+ sales on 2015 Black Friday which were generated through the marketing strategy. Two years ago, email marketing brought in 25.1% Black Friday sales online more than the sales generated through single marketing channels like social media marketing.

Most online users check their mails every day. Others do so for twice or thrice a day or more. When the email reaches the inbox, the communication is direct and private without the distractions of Facebook or Twitter. For the marketer, direct access to the audience’s attention is an ideal opportunity for engagement.

Statistics reveal that email marketing has ROI of 44.25 times. This means that for every $100 you invest in email marketing, you expect an average of $4,425 in returns. Through email marketing, a business develops a relationship with the audience. For 2017, businesses should continue to get email addresses because the email list is a very valuable asset.

Content is very important for prospective customers who are searching the net for information on insurance providers. While insurance providers can advertise to get the attention of potential customers, insurance marketing will drive targeted traffic to the business website. When content of value is provided to the target audience, the business gets more inbound requests for information.

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