Encouraging Millenials To Appreciate Content Marketing

According to a generational study that was carried out by Yahoo, around 45 per cent of millenials think that the content marketing they see is not evoking their interest enough for them to share. What is worst is that content consumers nowadays are comprised mostly of millenials with a total of 82 million individuals. By the year 2020, millenials will have a total spending power of $1.4 trillion.

The question now is how to encourage this very important consumer group to care about content marketing.

The first trick would be trying not to market with them as if they are a part of the whole population. Millenials are more appreciative when they know that marketers are spending their time trying to discover more about them. The good news is that knowing them does not have to be on a personal level. It is only essential that the content created should be able to acknowledge the millenials – their age, culture, locations around the world and their interest. This as a result would create a response of more than 50 per cent, according to the survey conducted by NewsCred.

If you are creating something, do not just take into consideration things that are related to the content you are developing. Find ways to create deeper connection with the audience. According to the survey from NewsCred, 60 per cent of the respondents said that they will more likely share a content that is thought provoking while 50 per cent of them said that they will share things when the content is something aligned to their beliefs. Thus it is important to give more focus on the causes your brand support, the difference the company is trying to make and so much more. If you find yourself out of socially good content to publish then focus on something that will tug their heartstrings. The most important thing to remember is to get their attention and tap to them emotionally or mentally.

In making important content such as those that will be appreciated by millenials, it is important to hire the best content marketing agency in Australia.

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