Ecommerce Predictions For 2016

If businesses fail to keep pace with the changing technology trends, they face the risks of becoming irrelevant. This is applicable to all industries including ecommerce. In India, several reports have predicted the rise of ecommerce in the Indian market. In fact, eMarketer stated that growth in ecommerce sales will reach $14 billion in 2015 and $55 billion in 2018. 2016 will be a very decisive year because a lot of changes will evolve with some reaching maturity.

Global ecommerce companies that include Amazon, Flipkart and Snapdeal will face competition from small innovative brands as well as brick and mortar stores like the Tata Group and Aditya Birla Group who have also announced recently that they are joining the global online market. A price war is inevitable because those who will be able to provide the best deal will win the hearts of consumers. However, to sustain long term profitability, online stores must be able to provide customers with lasting value proposition that is beyond price. It is expected that competition will be a lot more intense in the coming year.

With the overwhelming growth in smartphone usage, experts believe that mobile will be the future of ecommerce. Mobile optimization will no longer be just an additional feature but an important requisite in 2016. According to a report released by market research firm Zillow, the mobile commerce market of India will reach about $19 billion by 2019, an 850% increase over its current size of $2 billion. The availability of cheap mobile data plans is expected to boost internet usage and mobile shopping.

Since there are multiple channels that can be used for online shopping, people will shop more. Brands will target consumers through traditional email marketing, customized promos and discounts, user-friendly shopping carts and automatic display of products. Content marketing will remain to be an effective strategy to engage and sell.

Ecommerce will remain competitive that is why you need to have a professionally designed website that has the ability to compete with other businesses. Your website can be custom designed through to suit your requirements. Expert designers will help you achieve the results your business requires.

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