Monthly archives "January 2016"

The Growing Disappointment Over The All-White Oscar Nominees

Whoopi Goldberg has made it clear on last Tuesday’s The View that she was disappointed with the Oscar’s lack of non-white nominees. She further insists that there are larger issues behind the controversial lack of diversity in Hollywood. According to Goldberg, she is pissed every year on the lack of support for small companies that produce movies.

Goldberg explained that the blame is not on the Academy members who decide whether or not to vote for a black or white movie. The issue is there aren’t enough movies with diverse casts that get financing for production. People who do the nominating do not look at a movie and say that they are not going to nominate it because it happens to be a black movie. The problem is money do not come because of the assumption that there is no place for black movies.

In the history of movies, there has never been a plethora of movies with blacks in them. Goldberg used Avengers as an example. Avengers has white folks saving the earth and although Goldberg wants to be among them, no one is calling her for a role. Goldberg has predicted that the Oscars will continue to have a diversity problem until more movies are made with diverse colors.

On the other hand, Goldberg thinks it is not right to boycott the Oscars because it will be a slap on Chris Rock who will be hosting the show. She will continue to bitch but she is not for boycott. Spike Lee refuses to attend the Oscars because for the second time in a row, the nominees are all-whites. He means no disrespect to Chris Rock but all the 20 contenders for the Actor category are all white. Lee also echoes the sentiments of entertainment industry insiders that the opportunities to make movies with diverse actors are really up to Hollywood executives.

The controversy on the Academy Awards continues and many actors have their own opinions and comments. Continue to access for the latest entertainment news. Controversial stories are featured but there is also trending news on the latest Hollywood movies that you can look forward to.

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Ecommerce Predictions For 2016

If businesses fail to keep pace with the changing technology trends, they face the risks of becoming irrelevant. This is applicable to all industries including ecommerce. In India, several reports have predicted the rise of ecommerce in the Indian market. In fact, eMarketer stated that growth in ecommerce sales will reach $14 billion in 2015 and $55 billion in 2018. 2016 will be a very decisive year because a lot of changes will evolve with some reaching maturity.

Global ecommerce companies that include Amazon, Flipkart and Snapdeal will face competition from small innovative brands as well as brick and mortar stores like the Tata Group and Aditya Birla Group who have also announced recently that they are joining the global online market. A price war is inevitable because those who will be able to provide the best deal will win the hearts of consumers. However, to sustain long term profitability, online stores must be able to provide customers with lasting value proposition that is beyond price. It is expected that competition will be a lot more intense in the coming year.

With the overwhelming growth in smartphone usage, experts believe that mobile will be the future of ecommerce. Mobile optimization will no longer be just an additional feature but an important requisite in 2016. According to a report released by market research firm Zillow, the mobile commerce market of India will reach about $19 billion by 2019, an 850% increase over its current size of $2 billion. The availability of cheap mobile data plans is expected to boost internet usage and mobile shopping.

Since there are multiple channels that can be used for online shopping, people will shop more. Brands will target consumers through traditional email marketing, customized promos and discounts, user-friendly shopping carts and automatic display of products. Content marketing will remain to be an effective strategy to engage and sell.

Ecommerce will remain competitive that is why you need to have a professionally designed website that has the ability to compete with other businesses. Your website can be custom designed through to suit your requirements. Expert designers will help you achieve the results your business requires.

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